Six Great Ways To Get More Out Of Your Digital Marketing Campaigns In 2020
White espresso Cup and headphones on the concrete table.As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there's tons of innovation happening. From AI in customer service to influences taking over social media, a lot has changed in the last year.
While some strategies might remain partially the same, they will get a face lift in 2020. If you are looking to take your marketing to the next level in 2020, we’ve got some tips for you.
Here are some of the best ways to get more out of your marketing campaigns this year:
1. Create more video content
Videos have transformed the content marketing landscape. They have changed the way brands promote their products and make content. And video content is also becoming more popular. Wondering why?
Because people like watching videos.
In fact, 72% of people said that they would like to watch videos to learn about a product or service.
If you haven’t been using video content, you’re losing out on a lot of opportunities to grow your brand. With the evolution of social media platforms like Instagram, YouTube, and Facebook, the video content game has changed dramatically. Video content is a versatile tool to increase brand awareness and drive engagement.
So, what quite videos can brands create for promotion?
There are many different options — educational videos, on boarding videos, meet-the-team videos, customer journey videos, event videos, and more.
Looking for inspiration?
Take a look at the Reebok video marketing campaign
They created a video for their #HonourYourDays campaign which shows a woman’s relationship with running in reverse mentioning that the average human life is about 25,915 days.
2. Use chat bots to enhance customer experience
With the assistance of intelligent chat bots, you'll also leverage customer data. These virtual assistants are capable of collecting data from customer interactions and giving you insights into how your brand can improve.
For example, if customers are complaining about a specific product, you can dive deep into the issue and understand the problem on a granular level.
Providing an excellent customer experience can help brands increase lead generation and revenue. What’s more, it can also help you improve your customer experience and lower your customer acquisition cost.
One of the biggest benefits of customer service chat bots is that they are available 24×7 and give quick responses to queries.
Chat bots are also great tools for helping customers keep track of their purchases.
MasterCard's chat bot on Facebook Messenger
For example, MasterCard's chat bot on Facebook Messenger allows its users to ask specific questions. On it, a user can ask how much they’ve spent on food or on Uber.
For each user, the solution is personalized supported their statement . Users can also send submit questions to ask for more information about a particular product.
3. Focus on personalization
Most content marketers believe that when a prospect customer engages with their brand and makes a purchase, it’s a win.
But what’s next?
A customer journey starts right from when a target customer engages with your brand and it continues through conversion. But it also includes providing customer support and elevating their buyers’ journey to turn them into cheerleaders of your brand.
So, it is essential to reach out to your audience and provide valuable services that are not solely revenue-centric. 76% of consumers believe that it’s easy to switch to a different brand to find an experience that will match their expectations.
So, how can you provide a memorable experience to your customers?
That’s where personalization comes into play. Not only can it improve the customer experience you deliver, but it can also boost your sales.
Providing a customized experience can significantly impact your relationships together with your customers. So, how can you create a more personalized experience for your customers?
Tools like Google Analytics and Cortex can assist you get insights into your audience’s behavior. By using that data, you'll determine what quite content your audience is trying to find then optimize your content creation strategy accordingly.
4. Leverage influencer marketing
Influencer marketing has grown to become a whopping five to ten billion-dollar industry. It has helped marketers reach their target audiences, generate brand awareness, get more leads, and boost sales.
Collaborating with social media influencers has become a great way for brands to promote their products and services. When an influencer endorses your brand or reviews your product, it can get you tons of publicity.
5. Automate your email marketing campaigns
About 73% of marketers consider email marketing to be crucial to their company’s success.
But it can be a time-consuming strategy. If you’re short on time, there is a way out – automate your email marketing campaigns. Not only can it help you save a ton of time, but it can also help you create more personalized content.
With this strategy, you can ensure that your content is delivered to your customers at the right times.
For instance, if a customer has abandoned their cart, you'll send them a reminder to finish the transaction.
6. Build a community
Building a community around your brand will help you improve your brand awareness, drive higher engagement, and organically boost your SEO.
When users create and share content around your brand, you are likely to get noticed by search engines. Brand mentions, post shares, comments, and likes — all of those help your cause.
When you share valuable content that helps your target audience or aligns with their interests, they tend to associate more with your brand and become loyal customers.
Some companies even have brand ambassadors who regularly create content for them reciprocally for benefits like free products, invites to product launches or other events.
A great example of a community is GoPro, an action camera company that has solidified its position in the market by building a strong community of sports enthusiasts, photographers, and adventurers across the world.
The brand builds personal relationships with their customers while maintaining a focus on its target audience of sports enthusiasts.
While some strategies might remain partially the same, they will get a face lift in 2020. If you are looking to take your marketing to the next level in 2020, we’ve got some tips for you.
Here are some of the best ways to get more out of your marketing campaigns this year:
1. Create more video content
Videos have transformed the content marketing landscape. They have changed the way brands promote their products and make content. And video content is also becoming more popular. Wondering why?
Because people like watching videos.
In fact, 72% of people said that they would like to watch videos to learn about a product or service.
If you haven’t been using video content, you’re losing out on a lot of opportunities to grow your brand. With the evolution of social media platforms like Instagram, YouTube, and Facebook, the video content game has changed dramatically. Video content is a versatile tool to increase brand awareness and drive engagement.
So, what quite videos can brands create for promotion?
There are many different options — educational videos, on boarding videos, meet-the-team videos, customer journey videos, event videos, and more.
Looking for inspiration?
Take a look at the Reebok video marketing campaign
They created a video for their #HonourYourDays campaign which shows a woman’s relationship with running in reverse mentioning that the average human life is about 25,915 days.
2. Use chat bots to enhance customer experience
With the assistance of intelligent chat bots, you'll also leverage customer data. These virtual assistants are capable of collecting data from customer interactions and giving you insights into how your brand can improve.
For example, if customers are complaining about a specific product, you can dive deep into the issue and understand the problem on a granular level.
Providing an excellent customer experience can help brands increase lead generation and revenue. What’s more, it can also help you improve your customer experience and lower your customer acquisition cost.
One of the biggest benefits of customer service chat bots is that they are available 24×7 and give quick responses to queries.
Chat bots are also great tools for helping customers keep track of their purchases.
MasterCard's chat bot on Facebook Messenger
For example, MasterCard's chat bot on Facebook Messenger allows its users to ask specific questions. On it, a user can ask how much they’ve spent on food or on Uber.
For each user, the solution is personalized supported their statement . Users can also send submit questions to ask for more information about a particular product.
3. Focus on personalization
Most content marketers believe that when a prospect customer engages with their brand and makes a purchase, it’s a win.
But what’s next?
A customer journey starts right from when a target customer engages with your brand and it continues through conversion. But it also includes providing customer support and elevating their buyers’ journey to turn them into cheerleaders of your brand.
So, it is essential to reach out to your audience and provide valuable services that are not solely revenue-centric. 76% of consumers believe that it’s easy to switch to a different brand to find an experience that will match their expectations.
So, how can you provide a memorable experience to your customers?
That’s where personalization comes into play. Not only can it improve the customer experience you deliver, but it can also boost your sales.
Providing a customized experience can significantly impact your relationships together with your customers. So, how can you create a more personalized experience for your customers?
Tools like Google Analytics and Cortex can assist you get insights into your audience’s behavior. By using that data, you'll determine what quite content your audience is trying to find then optimize your content creation strategy accordingly.
4. Leverage influencer marketing
Influencer marketing has grown to become a whopping five to ten billion-dollar industry. It has helped marketers reach their target audiences, generate brand awareness, get more leads, and boost sales.
Collaborating with social media influencers has become a great way for brands to promote their products and services. When an influencer endorses your brand or reviews your product, it can get you tons of publicity.
5. Automate your email marketing campaigns
About 73% of marketers consider email marketing to be crucial to their company’s success.
But it can be a time-consuming strategy. If you’re short on time, there is a way out – automate your email marketing campaigns. Not only can it help you save a ton of time, but it can also help you create more personalized content.
With this strategy, you can ensure that your content is delivered to your customers at the right times.
For instance, if a customer has abandoned their cart, you'll send them a reminder to finish the transaction.
6. Build a community
Building a community around your brand will help you improve your brand awareness, drive higher engagement, and organically boost your SEO.
When users create and share content around your brand, you are likely to get noticed by search engines. Brand mentions, post shares, comments, and likes — all of those help your cause.
When you share valuable content that helps your target audience or aligns with their interests, they tend to associate more with your brand and become loyal customers.
Some companies even have brand ambassadors who regularly create content for them reciprocally for benefits like free products, invites to product launches or other events.
A great example of a community is GoPro, an action camera company that has solidified its position in the market by building a strong community of sports enthusiasts, photographers, and adventurers across the world.
The brand builds personal relationships with their customers while maintaining a focus on its target audience of sports enthusiasts.
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