4 Lead-Generating Content Ideas For Your Digital Marketing Strategy
Audio book and podcast Establish trust along side your audience and position yourself as an industry leader.
I'm all about the potential of content marketing. Since I even have a coffee company, I generate recipe and blog content associated with my products, and for one specific reason: customers should know exactly what they're coming to me for. These pieces of content act as lead magnets to make trust with my target customer.
Everything I put out has the intention of bringing more people into my community, which incorporates both of my companies, JavaPresse and Stay Grounded. Every content creator or business has their own content strategy that revolves around this: they have content they supply out "for free" to grow their community.
1. Create content around what you'd share with a devotee who asks for help.
Imagine this: you're getting coffee with an honest friend, and that they invite advice on their business. What would you tell them? You're likely savvy at navigating what proportion information to open up to a devotee versus what you'd share with a client. you would not tell a devotee every little tactic and strategy that you simply simply advise clients on. However, you'd likely give one tactic that's worked for you.
I also use this guidepost whenever anyone asks me an issue about my products or my experiences. One example could also be a commonly asked question, "Which coffee grinder should I buy?"When the question is asked again within the future, I can refer them to those pieces of content that answer the questions.
2. Create content that establishes trust between you and your audience .
Podcasts are a superb tool to form front , cold traffic. When crafting each of my episodes, I'm explaining to my target customer what they need to seek out out about my field of business. you'll do that too, by asking yourself what basic information your customer must realize your industry. By doing this, you'll connect the dots for them and forge trust between you, your customer and your brand.
3. Create content featuring insights you've that aren't directly related to what you sell.
I own a coffee company, yet my podcast isn't within the least about coffee. Instead, I specialize in the way i would like my customers to feel. When they're holding a warm mug of fresh brewed coffee, what involves mind is mindfulness and fulfillment. So, I'll create content that creates them feel this manner with a subtle connection, like "Three Ways to measure a More Fulfilled Life." Then, I'll tie in coffee.
Remember that this content, although it's "top of the funnel," isn't within the least about jamming your product down their throats. It's about meeting them where they're and giving them content associated with what you are doing .
Find topics that are peripherally related. If you consider digital marketing, are you ready to discuss digital marketing trends? Or are you able to discuss must-know sales strategies?
4. Interview related industry leaders.
The majority of my podcasts are interviews, and here's why: conversation provides far more value than simply me talking, and takes the pressure off the content. When choosing interviewees, i select people that I personally want to find out from.
Interviews are also great because more ground are often covered, without going too deep into certain strategies.
Another benefit: interviews mean more ears. The followers of my interviewees are likely to concentrate to the episode, too-- which suggests greater brand recognition-- and according to my missions and values, more people inspired to live a lifetime of fulfillment.
Content marketing could also be a pivotal time investment to capture your audience and thus , your target customer. the simplest sales funnels are communities that believe you for advice, insights, and content that matters.
I'm all about the potential of content marketing. Since I even have a coffee company, I generate recipe and blog content associated with my products, and for one specific reason: customers should know exactly what they're coming to me for. These pieces of content act as lead magnets to make trust with my target customer.
Everything I put out has the intention of bringing more people into my community, which incorporates both of my companies, JavaPresse and Stay Grounded. Every content creator or business has their own content strategy that revolves around this: they have content they supply out "for free" to grow their community.
1. Create content around what you'd share with a devotee who asks for help.
Imagine this: you're getting coffee with an honest friend, and that they invite advice on their business. What would you tell them? You're likely savvy at navigating what proportion information to open up to a devotee versus what you'd share with a client. you would not tell a devotee every little tactic and strategy that you simply simply advise clients on. However, you'd likely give one tactic that's worked for you.
I also use this guidepost whenever anyone asks me an issue about my products or my experiences. One example could also be a commonly asked question, "Which coffee grinder should I buy?"When the question is asked again within the future, I can refer them to those pieces of content that answer the questions.
2. Create content that establishes trust between you and your audience .
Podcasts are a superb tool to form front , cold traffic. When crafting each of my episodes, I'm explaining to my target customer what they need to seek out out about my field of business. you'll do that too, by asking yourself what basic information your customer must realize your industry. By doing this, you'll connect the dots for them and forge trust between you, your customer and your brand.
3. Create content featuring insights you've that aren't directly related to what you sell.
I own a coffee company, yet my podcast isn't within the least about coffee. Instead, I specialize in the way i would like my customers to feel. When they're holding a warm mug of fresh brewed coffee, what involves mind is mindfulness and fulfillment. So, I'll create content that creates them feel this manner with a subtle connection, like "Three Ways to measure a More Fulfilled Life." Then, I'll tie in coffee.
Remember that this content, although it's "top of the funnel," isn't within the least about jamming your product down their throats. It's about meeting them where they're and giving them content associated with what you are doing .
Find topics that are peripherally related. If you consider digital marketing, are you ready to discuss digital marketing trends? Or are you able to discuss must-know sales strategies?
4. Interview related industry leaders.
The majority of my podcasts are interviews, and here's why: conversation provides far more value than simply me talking, and takes the pressure off the content. When choosing interviewees, i select people that I personally want to find out from.
Interviews are also great because more ground are often covered, without going too deep into certain strategies.
Another benefit: interviews mean more ears. The followers of my interviewees are likely to concentrate to the episode, too-- which suggests greater brand recognition-- and according to my missions and values, more people inspired to live a lifetime of fulfillment.
Content marketing could also be a pivotal time investment to capture your audience and thus , your target customer. the simplest sales funnels are communities that believe you for advice, insights, and content that matters.
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